According to a report from Britain’s Publishers Association using data from the industry group UK Theatre, “in 2016, adaptations took, on average, three-and-a-half times more at the box office and sold 4.8 times as many tickets as original productions. … A family musical based on a film attracts more than six times the revenue of an original show. Page-to-stage adaptations were also more successful than original productions, particularly when analysing plays.”