When Your Kid Becomes A Big Social Media Star (It’s Lucrative!)

YouTube is the pinnacle, with the highest earners – 7m subscribers or more – able to demand $300,000 for an ongoing video brand-partnership. On Instagram and Facebook, the biggest influencers are taking home anywhere between $150,000 to $187,000 per post. And even smaller “micro-influencers” with followings around 100,000 are able to command up to $5,000 per sponsored post – a pretty good living when you add it up at the end of the day.