The oldest form of physical media is actually holding up quite well. According to PwC’s Global Entertainment & Media Outlook 2018–2022, the consumer market for physical, printed books is holding its own in an increasingly digital world (see “Print Presses On”). Between 2018 and 2022, sales of physical video games, home video, and music are expected to decline each year, in some instances by double-digit percentages. By contrast, sales of physical books are expected to grow modestly, by about 1 percent annually, every year.