If Amazon does buy Landmark, will it just show its own content? Probably not – Amazon Studios are moving away from arthouse, award-winning content for more popular fare. One (terrifying to movie fans) option: “Esports and other forms of live-gaming, Ark and VR location-based experiences — communal entertainment in the 21st century is evolving past just sitting in a darkened theater quietly watching the same two-hour film as the strangers next to you. A company such as Amazon could take these spaces and outfit them for that purpose.”