“Yes, at the moment the concept is seen as little more than another bit of self-referential young person slang, used only in the deepest recesses of the web. … But irony poisoning should be entered, we think, into the pantheon of social science concepts that are used to rigorously measure, study and perhaps one day understand how social media platforms can rewire your brain and alter society.” Max Fisher and Amanda Taub explore the concept and how it works.