“The unusual prize was dreamed up by Paul Morris, who opened Bookends in [the Welsh town of] Cardigan four years ago. The shop is profitable and would have made an estimated £30,000 in a sale, but Morris said he wanted to give someone else the chance to realise their dream of running a bookshop. Over the last three months, anyone who spent more than £20 was eligible to be entered into a raffle to win it. The name of the winner, Ceisjan Van Heerden, who is from the Netherlands, was drawn out of a hat containing 59 others at a ceremony last week, as Abba’s ‘The Winner Takes It All’ played to a crowd.”