So if one of the benefits of podcasting was that they made good money, why are companies like BuzzFeed shutting down or downsizing their operations? One obvious answer is a glut of supply—in 2015, a list of the “must listen” podcasts was 200 items long. At some point, even podcasting aficionados started to wonder who had time to to listen to all those podcasts. A similar thing happened with video, after everyone pivoted to short-form video because Facebook said it wanted as much as possible.