First, the author’s heirs have to want that – and they have to pick the new author carefully. (Often they do want it because, well, money.) One author got good advice from a friend: “He said, ‘Reed, I’m a huge Elvis fan and I’ve seen the greatest Elvis impersonators in the world. And sadly, there’s two things they cannot escape. First, no matter how good their act, I always know it’s not really Elvis. Second, they can never do anything new.'”