Will Macron’s Culture-Pass App Really Entice Young French People To The Arts?

The program, which lets users swipe left or right, Tinder-style, on listed events and comes with a €500 credit for a user’s 18th birthday, is being beta-tested in a few locales this fall and will be rolled out nationwide next year. Can it work as planned, or are the potential pitfalls too great? Two contributors, a cultural historian and an art journalist, weigh in.