A Case For Philanthropic Risk Investment In The Arts

“I think the key thing with philanthropy is, if you want to normalise the practice you’ve got to make it public and normal. So if want philanthropy to invest in the arts and in creative development, and we want that to be normal, you’ve got to advertise it, not be shy to talk about your giving. And so eventually with philanthropy generally, giving will become normal; it will become normal to give when you have wealth to give money away.”