As anger spreads over libraries being squeezed by STEM journals from large for-profits, university presses are growing in part by looking beyond a narrow focus on library markets and publishing for new audiences, branching out into crossover titles, supplemental texts, regional books, popular reference works, manifestos, graphic novels, and the like. It’s an entrepreneurial flourishing that engages new readers, creates new communities, and extends the reputation of those universities fortunate enough to have presses.