In 2003, Hull was named the UK’s number one ‘Crap Town’, according to Sam Jordison’s less-than-favourable alternative city guide. Ten years later, it was named the successful bidder for UK City of Culture 2017. There were numerous facets to the success of Hull’s City of Culture bid and year. Winning it was a reflection of the huge collective power of a city to make change happen, and what can be achieved in the arts when we come together as a sector to achieve a common objective.