The firm’s most recent rankings, published in September, showed that the top publisher on Facebook in August 2018 was not CNN, Fox News, the BBC, or BuzzFeed—but a Manchester, U.K.–based site called LADbible. Fourth was one called Unilad, also based in Manchester. Fifth, London-based tabloid the Daily Mail. Trusted sources, indeed. The New York Times’ John Herrman and Kevin Roose highlighted another NewsWhip list that showed LADbible had three of the 10 most popular stories on Facebook in the first week of September.