At a time when internet bookings were beginning to become more popular, here was a way to get people to come to the theatre box office to buy tickets. Who doesn’t like a queue outside the theatre to make a show look popular? Also, having people arrive early in the day to buy tickets helps you shift a few extra when you’re not quite as busy as you would like. Many’s the time a box office will sell beyond the allocation of day seats to fill a draughty stalls.