“We assume that a search engine company builds a model of human knowledge and allows us to query that model, or that some other company (or maybe it’s the same company) builds a model of road traffic and allows us to access that model, or that yet another company builds a model of the social graph and allows us to join that model — for a price we are not quite told. This fits our preconceptions that an army of programmers is still in control somewhere but it is no longer the way the world now works.” – Edge
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