First Issue: When A Museum Wants To Be Relevant To Its Community – What Does Relevance Mean?

“Our breakthrough moment was when we took ownership of the fact that we didn’t need to write a “social impact statement” (which might be seen as competing with our mission statement). Rather, we simply needed to articulate the problem our community is facing that we are uniquely suited to address, the best solution we believe exists for that problem, and the concrete and tangible outcomes we’re going to measure that will demonstrate our positive social impact.” – Medium