How The Red Carpet Became Such A Thing

Although the red carpet has been a part of Hollywood premières since the silent era and a part of the Academy Awards since the early sixties, it became a beast unto itself in large part because of Joan Rivers, who began hosting her barbed red-carpet specials in the nineties, with her daughter, Melissa. The “Joan Rivers effect” made the whole enterprise funnier and—for the starlets on display—scarier. Soon the red carpet became its own cottage industry, with the E! network employing such dubious innovations as the “Glam Cam 360” and picking outfits apart on “Fashion Police.” – The New Yorker