The Challenges Of Trying To Define “Cool”

What exactly is ‘intellectual cool’? For a start, although it includes intellectual trends, or what we sometimes call ‘fashions,’ it obviously is not just this. And here we run up against a very difficult problem – what we call ‘cool’ never describes itself, never declares itself, and never advises who it will be visiting next. People who write about Spinoza will never say they’re doing so because he’s really cool at the moment. Equally, ask a hipster who they hate the most and they will say, without a moment’s hesitation, ‘Hipsters! I f*cking hate them!’ – Sydney Review of Books