Steve Sanner: “Small business owners like me don’t often view the arts as an area in which we can make a real difference. Even our “stretch” sponsorship levels are overshadowed by the huge dollar amounts that wealthy individuals, banks, law firms, and insurance companies can generate. For us, philanthropy is difficult to plan for, so our sponsorship investments tend to come out of our advertising budgets. Therefore, we’re motivated to find ways to drive our business in more immediate, ROI-based campaigns than what is thought a typical sponsorship of the arts might provide.” – Americans for the Arts