In a speech in North Adams, Mass., which he wants to transform into “the number one cultural destination in the country,” the man who tried to plant Guggenheims all over the globe argued that museums should become experience destinations with “a for-profit model based on private investment; integrated use of technology like digital modeling and augmented reality; and the ability to draw from ‘deep pools of content’ with ‘huge narrative potential.'” (Oh, and they should maintain “impeccable aesthetics.”) – Hyperallergic