‘Affect Theory’ And How It Explains Living In 2019 America

So what is “affect theory”? “Under its influence, critics attended to affective charge [in society]. They saw our world as shaped not simply by narratives and arguments but also by nonlinguistic effects — by mood, by atmosphere, by feelings.” Writer Hua Hsu looks at the work of one of affect theory’s main proponents today: Lauren Berlant, co-founder of the Feel Tank (as opposed to think tank) Chicago, and her idea of the “cruel optimism” Americans hang on to. – The New Yorker