The quantity-vs.-quality debate is now meaningless. Quality is in the eyes of the beholder. We may yearn for a narrative to explain how and why, but that’s not how the digital world works. The algorithmic curation that controls what you do or do not see on every social media company’s newsfeed isn’t programmed to provide you with an emotionally satisfying narrative; it is continuously tuned to keep you engaged and clicking or tapping. So if your key metric is engagement or completed views, “5 Ways to Bounce a Quarter Off of Kim Kardashian’s Butt” or a video of a horrible disaster will always outperform less clickbaity titles or subjects. – Shelly Palmer