World Music Is Changing (As A Genre) And So Is Who’s Supporting It

Recently Red Bull announced it would stop funding its music academy that promoted World Music. “These days, experimental art often views corporate largesse as necessary. The closing was a reminder that much of contemporary culture is produced by companies that don’t see themselves as archivists, or as custodians for the future. Art is just content, and it vanishes, too.” – The New Yorker