Those under age 25 will get in free. AGO director Stephen Jost says he initially pitched this idea to this staff two years ago, and wanted the age limit to be 18, but “honestly it was our staff that pushed it up. We looked at the revenue we get from 18- to 25-year-olds, and it’s not that much. But I do know is most humans make their cultural taste choices between 16 and 25, so if you start coming in for free, we can create that habit and relationship.” – Toronto Star