“Once the purview of DIY YouTubers and aspiring creatives looking for a big break, short-form now commands a deep well of resources – the backing of major studios, streaming-service budgets and top talent. And as the slate of original content continues to expand, scripted short-form TV may become the most contested battleground for heavyweight tech and content companies, as everyone from Snap to YouTube to Sundance TV compete for a quarter-hour snippet of attention.” – The Guardian