Let’s look a little more deeply into Avengers: Endgame. (Yes, it’s been covered, but this is different.) “It’s a reality-bending cultural phenomenon that proudly wallows in its own mind-numbing hugeness. It’s the biggest possible participatory advertisement for two of the most powerful brands in the entertainment industry. It’s an irresistible pop-culture overload, produced and marketed by people with an almost preternatural understanding of what we find enjoyable.” – Los Angeles Review of Books