We’ve all seen museums do a lot of odd things in recent years in attempts to draw people into their galleries – cat video contests, crowdsourcing curatorial decisions, and so on. Some may have “worked,” in the sense that they did attract visitors – but generally only for the one exhibit or particular gesture of outreach. Instead, the Getty, with Book of Beasts, generally took the high road. No dumbing down, no “unicorn days,” no silly contests. – Judith H. Dobrzynski