In order to avoid the unreasonably high VAT on tampons in many European countries, a startup in Germany (where the tax is 19%!) has started packaging 15 tampons with a 46-page booklet about menstruation as a book (taxed at 7%). The Tampon Book’s first printing sold out in a day, the second within a week. What’s more, it just won the Grand Prix in PR at the Cannes Lions festival for advertising professionals. – Melville House