Report: Radio Still Rules As Most Ubiquitous Medium, Millennials Listen To The Most Music

Across the board, the Ipsos-iHeartRadio survey found that radio reaches more consumers than any other audio channel, with 85 percent of consumers listening to a radio broadcast at least once per week, outpacing social media at 68 percent and live television at 56 percent. On a daily basis, radio has more than twice the listenership of audio streaming services, with 69 percent of consumers tuning in to the radio at least once a day compared to streaming’s 34 percent. – Ad Age