With ‘AMC Artisan Films’, Big Theater Chain Tries To Give Smaller Movies A Boost

“According to a press release, the initiative will spotlight ‘character and narrative driven movies’ that big-budget box-office behemoths tend to overshadow. … If any of this sounds familiar to you, it’s because … the promise to recognize ‘artist-driven, thought-provoking’ movies that show ‘expertise in writing, directing, acting and/or one of the many component parts that make up a movie,’ echoes one of the company’s previous initiatives” — AMC Independent from 2010. – Slate