Bossa nova had a golden age, ushered in by its creator, João Gilberto – and “the reign of bossa nova — as it was originally intended — was brief. It was an engagement with and a rejoinder to the samba that preceded it, and by the late 1960s, the Tropicalia movement had captured the center of Brazil’s creative imagination. But bossa nova has had a long and not always substantive afterlife; it has become the stuff of car commercials, beach bars and other places a dash of cosmopolitanism is needed.” – The New York Times