“The initiative, artistic director Jen Zeyl explained, is about more than the standard theater problem of getting ‘butts in seats.’ (Though, of course, there’s that.) It’s about getting the butts one wants in seats — not just the people who can afford to take the $25+ crap shoot known as a theater ticket, but the people who can’t: the woman at the corner store, high-school sophomore, the guy asking for spare change on the sidewalk.” – The Seattle Times