Well, let’s be real: Susanna Sirefman wanted a better design for the “sidewalk shed” portion of scaffolding – that is, the part that people (say, New Yorkers) generally walk through. “The winning design had to be safe or safer, provide better storefront access, create a 180-degree different experience for pedestrians, use state-of-the-art building technologies, be easily installed, and complement a mix of streetscapes. And be beautiful.” – The New York Times