“Content collapse” and “narrative deficiency” are phenomena that characterize social media, where users have multiple distinct communities—friends, family members, colleagues—collated into a single audience. The differences between traditional face-to-face relationship-based interaction and the potentially infinite audience of social media—or, we might logically extrapolate, businesses that scale in a parallel manner, such as big art fairs—is an issue that these industries are beginning to face. – artnet