In short, prizes matter. But more surprising is the effect of a nomination alone. With only an appearance on the Booker shortlist, a book moves from total obscurity in the classroom and the pages of literary criticism to respectable showings in both—and it gets a healthy popularity boost along the way. Of course, a win gooses the stats across the board, but the difference between utter obscurity and modest fame is arguably greater than the difference between modest and runaway success. – Public Books