“Most of the basic experiences on our phones didn’t even exist 10 years ago. In 2010, Instagram launched and the messaging app WhatsApp came to both Android and iOS; in 2011, Snapchat opened for business and Spotify came to the US; in 2013, the workplace chat system Slack launched. When Pew first began collecting data on the subject in 2011, 35% of US adults owned smartphones; in 2019, 81% do. Here at the decade’s end, there are 1 billion global Instagram users.” – Buzzfeed