“Happiness is in many ways the marketing breakthrough of the past decade, with self-care and anti-stress products now rounding out the bestseller list on Amazon (think of ‘gravity blankets’, ‘de-stressing’ adult colouring books and fidget spinners), where they nestle alongside chart-topping tomes by ‘happiness bloggers’. All of this is made possible by a specific, disturbing and very new version of ‘happiness’ that holds that bad feelings must be avoided at all costs.” – Aeon