“These are all cultural products set firmly in the realm of values. They are not concerned with which billionaire son inherits his father’s empire, but rather focus on ordinary people struggling to live lives of dignity with the force of the world against them. They are concerned with principles, with how one defeats temptation, greed, and avoids dishonor. … [And] you can listen to a K-pop song with your grandmother in the room, no lyrics have to be beeped out.” – The New York Times