Audiences Are Choosing ‘Immersive Experiences’ Over Looking At Objects In Museums. How Will The Art Business Handle This?

“Performance and installation pieces are now the preferred media of just such moments at biennials and museum shows. For the second edition in a row, the top prize for a national pavilion at the Venice Biennale was won by a performance. … But where does all this leave the commercial art world, which for centuries has relied on the passive contemplation of painting and sculpture to forge careers, reputations and fortunes? How do you monetise experiential art?” – The Art Newspaper