What’s The Best Way To Sell Your Book These Days? Kendall Jenner Being Photographed Reading It

Rarely has the power of “influence” been felt so acutely in an industry in which a media blitz usually involves not much more than a handful of speaking events at local bookstores. For the kinds of people who post Ben Lerner galleys on their Instagram stories to telegraph good taste, intelligence and access, Jenner’s paparazzi images created a sort of cognitive dissonance. – W Magazine