Well, one writer: Rachel Syme, who, every once in a while, calls herself the Perfume Genie – and people on Twitter ask her for recommendations. She thinks, “When people are saying, I want to smell like this, they’re actually thinking, I want to appear like this to myself, which is a really interesting prompt because I think a lot of people are saying, oh, I want everybody to think I’m glamorous or take me seriously – but people aren’t going to know that through your perfume.” – NPR