“The messages conveyed through disinformation range from biased half-truths to conspiracy theories to outright lies. The intent is to manipulate popular opinion to sway policy or inhibit action by creating division and blurring the truth among the target population.Unfortunately, the most useful emotions to create such conditions – uncertainty, fear, and anger – are the very characteristics that increase the likelihood a message will go viral. Even when disinformation first appears on fringe sites outside of the mainstream media, mass coordinated action that takes advantage of platform business models reliant upon clicks and views helps ensure greater audience penetration.” – Weapons of Mass Distraction (US Department of State)