Hollywood Is Turning To AI To Decide What Movies To Make

No, machines aren’t writing usable scripts. (Yet.) But we all know about projects that seemed terrific on paper but turned out to be disastrous bombs — and about sleeper hits that seemed very niche but caught on. Now companies like Cinelytic and ScriptBook say that their AI software can analyze the qualities of a script and cast, compare them with large quantities of data on what films have and haven’t attracted a sizable audience, and predict how well a given project will do. And these companies claim far higher accuracy rates than those of human studio execs. Journalist Steve Rise investigates. – The Guardian