The museum is highly dependent on the tourist market. A huge 85% of its visitors are from abroad, many of whom come during the summer season. In the Netherlands, Van Gogh is widely regarded as a “tourist artist”. The challenge for Gordenker will be to woo more Dutch visitors, particularly during the winter. She also feels it is important to make the museum more inclusive, attracting young and old and those from the substantial immigrant community in the Netherlands. – The Art Newspaper