Royal Philharmonic Research: How Technology Is Bringing Classical Music A Bigger Audience

‘Technology is playing a huge role in shaping the future of how people engage with orchestral music,’ says James Williams, managing director at the RPO. ‘At the Royal Philharmonic Orchestra, we see it as an essential role to respond to this change, and to evolve and develop – be it through online content or programme notes that appear live on your phone. Indeed, last year we reached around 17m people worldwide through Spotify alone, and these numbers continue to grow each year.’ – Rhinegold