Attendance Isn’t A Good Enough Metric, So This Museum Is Trying To Measure Its Social Impact

“Working with a group of social scientists, the [Oakland Museum of California] devised an innovative plan to take stock of both its ability to connect with visitors and to foster connections between visitors themselves. The idea came after previous data collection efforts revealed a more thorough snapshot of the institution’s audience, which is one of the most diverse in the country.” – Artnet