How Podcasting Is Changing

The podcasting business is changing at the speed of sound. There’s a pivot toward profit. And while that’s great in the short run for public podcasting, it also attracts new players and an aggressive new business model. Public podcasts that often started as spinoffs or experiments are becoming lucrative. NPR recently projected that podcasting would account within three years for 20% of its revenues. In public-broadcasting–adjacent venues, The Daily reportedly made millions last year, and Slate draws half its revenue from podcasting. – Current