Is It Great Or Terrible That Quibi Is Launching In The Middle Of The Pandemic?

Quibi – whose ads you’ve likely seen if you’ve been online at all in the past four months – was meant to be a short-form video platform that people watched in moments of their commute or at quickly grabbed coffee breaks. Meg Whitman thinks people stuck at home will take breaks from screens with, uh, screens: “‘People have said, ‘I’m stuck in the house, I’m home-schooling, I need a break,’’ Whitman, the former CEO of eBay and Hewlett-Packard told me on a Zoom conference call with [co-founder Jeffrey] Katzenberg the other day. ‘‘I’m trying to keep everyone glued together and I need a 10-minute break. And by the way, I might watch three, four, five, six episodes of something that you have to offer.’ So I think people are going to come in new ways.'” – The Atlantic