Reporting The Box Office – From 1922

There’s literally nothing to report for the box office this week of 2020, so why not go back in history and see what was going on 98 years ago, during the first year of box office reporting? “The surprise of the week came at Clune’s, where The Isle of Zorda, at a scale of 25 cents for matinees and 35 at night, got better than $7,000 at a house that usually does around $3,500. The feature is being held over, although this week business is falling below that done last week.” – Slate