Today the more relevant split is the more recent one between modern and contemporary fields (the latter has no exact date of origin—1968, 1980, 1989?), which is a schism less between the university and the museum than between scholarly curators and flashy exhibition-makers. This split was opened up when the 20th-century art museum was penetrated by the culture industry, and it was deepened when the contemporary art world expanded into the global business of art biennials and fairs. With the first development came a demand for on-site entertainment, and with the second a need for far-flung attractions. – Artnet